The Team

After having an international best selling comedy diet book, You Fat Slob, published at the age of 15 Antoine rose up the ranks at BBC Youth and Entertainment Features and Planet 24 producing shows like The Sunday Show, Gaytime TV, The Word and Dennis Peniss's Enormous Election. He founded Freeform with Ann Lavelle in 1999.
After having an international best selling comedy diet book, You Fat Slob, published at the age of 15 Antoine rose up the ranks at BBC Youth and Entertainment Features and Planet 24 producing shows like The Sunday Show, Gaytime TV, The Word and Dennis Peniss's Enormous Election. He founded Freeform with Ann Lavelle in 1999.
Antoine Palmer
Founder
After being a Greenham Common Woman and subsequently touring Britain as a stand-up comedian Ann started her TV career as a secretary at Thames Television before going on to produce ground breaking shows including The Word, The Big Breakfast, This Morning and The Sunday Show. She founded Freeform with Antoine Palmer in 1999.
After being a Greenham Common Woman and subsequently touring Britain as a stand-up comedian Ann started her TV career as a secretary at Thames Television before going on to produce ground breaking shows including The Word, The Big Breakfast, This Morning and The Sunday Show. She founded Freeform with Antoine Palmer in 1999.
Ann Lavelle
Founder
Laura is a senior media executive; most recently at Channel Four overseeing their investment fund into high growth tv and digital businesses. Laura co-founded and ran the transatlantic production company Nutopia Ltd and prior to this held corporate and strategy roles at 20th Century Fox and RDF Television. Laura has a undergraduate degree from Cambridge University and an MBA from Harvard Business School.
Laura is a senior media executive; most recently at Channel Four overseeing their investment fund into high growth tv and digital businesses. Laura co-founded and ran the transatlantic production company Nutopia Ltd and prior to this held corporate and strategy roles at 20th Century Fox and RDF Television. Laura has a undergraduate degree from Cambridge University and an MBA from Harvard Business School.
Laura Franses
Non-executive Director
Michelle brings to Freeform over 20 years of experience in the TV industry and has worked as SP and Executive Producer on some of Britain's most loved daytime and peak shows such as Escape to the Country, Great Continental Railway Journeys and The One Show. She joined Freeform as Executive Producer on A Place in the Sun and she now also heads up the development team and is currently in production with her latest commission for C4.
Michelle brings to Freeform over 20 years of experience in the TV industry and has worked as SP and Executive Producer on some of Britain's most loved daytime and peak shows such as Escape to the Country, Great Continental Railway Journeys and The One Show. She joined Freeform as Executive Producer on A Place in the Sun and she now also heads up the development team and is currently in production with her latest commission for C4.
Michelle Heeley
Senior Executive Producer
Linda came to Freeform in 2011 as the Production Manager for A Place in the Sun, and since then she has overseen the production and delivery of over 500 episodes. As Head of Production since 2016, Linda now oversees all of the budgets, schedules and logistics across Freeform's productions, managing a team of around 80 people both in the office in Chorleywood and on location overseas.
Linda came to Freeform in 2011 as the Production Manager for A Place in the Sun, and since then she has overseen the production and delivery of over 500 episodes. As Head of Production since 2016, Linda now oversees all of the budgets, schedules and logistics across Freeform's productions, managing a team of around 80 people both in the office in Chorleywood and on location overseas.
Linda Glendinning
Head of Production
Amy began her career as a Broadcast Journalist and Reporter on current affairs, business and politics programmes, before moving into factual and features. She has worked as a Producer and Edit Producer on series covering everything from antiques to abattoirs. She has been both Series and Executive Producer of "A Place in the Sun" and was also the Executive Producer on all three series of "Coast v Country". She is currently a part time Executive Producer across multiple projects.
Amy began her career as a Broadcast Journalist and Reporter on current affairs, business and politics programmes, before moving into factual and features. She has worked as a Producer and Edit Producer on series covering everything from antiques to abattoirs. She has been both Series and Executive Producer of "A Place in the Sun" and was also the Executive Producer on all three series of "Coast v Country". She is currently a part time Executive Producer across multiple projects.
Amy Gelber
Executive Producer
Siobhan is one of the most experienced daytime Series Producers in the UK. She has over 20 years of credits on shows such as Embarrassing Bodies, Lorraine and Loose Women, and is at the helm of A Place in the Sun delivering over 100 shows a year.
Siobhan is one of the most experienced daytime Series Producers in the UK. She has over 20 years of credits on shows such as Embarrassing Bodies, Lorraine and Loose Women, and is at the helm of A Place in the Sun delivering over 100 shows a year.
Siobhan O'Gorman
Senior Series Producer
Sally is a highly experienced production manager. She was one of the original staff members at the launch of Channel 5 and has 20 years of diverse credits in the broadcast industry which have seen her film all over the world. Sally looks after Coast v Country and is also across the new series Britain's Most Historic Hotels (working title).
Sally is a highly experienced production manager. She was one of the original staff members at the launch of Channel 5 and has 20 years of diverse credits in the broadcast industry which have seen her film all over the world. Sally looks after Coast v Country and is also across the new series Britain's Most Historic Hotels (working title).
Sally Spencer
Production Manager
Elaine spent 12 years working as a Production Accountant in tv drama and feature films before retraining as a teacher. 10 years later, the classroom's loss is Freeform's gain.
Elaine spent 12 years working as a Production Accountant in tv drama and feature films before retraining as a teacher. 10 years later, the classroom's loss is Freeform's gain.
Elaine Dawson
Production Accountant
After a decade of traveling the world from Iraq to Everest, making television for everyone from the BBC to National Geographic, in 2013 Jamie found himself in the Baie de Somme in Northern France directing his first episode of A Place in The Sun. He is now a Series Producer on A Place in the Sun overseeing post production, and is an overall font of knowledge on the show.
After a decade of traveling the world from Iraq to Everest, making television for everyone from the BBC to National Geographic, in 2013 Jamie found himself in the Baie de Somme in Northern France directing his first episode of A Place in The Sun. He is now a Series Producer on A Place in the Sun overseeing post production, and is an overall font of knowledge on the show.
Jamie Broome
Series Producer
Joe has been working in television for 15 years, having cut his teeth on shows such The Apprentice, Embarrassing Bodies and How to Look Good Naked. As a producer and director, he's worked with talent such as Davina McCall, Gordon Ramsay, Mary Portas and Dr Ranj Singh. Joe joined Freeform as the Series Producer for Coast v Country.
Joe has been working in television for 15 years, having cut his teeth on shows such The Apprentice, Embarrassing Bodies and How to Look Good Naked. As a producer and director, he's worked with talent such as Davina McCall, Gordon Ramsay, Mary Portas and Dr Ranj Singh. Joe joined Freeform as the Series Producer for Coast v Country.
Joe Newell
Series Producer
Tom started his tv career in 2007 and earned his spurs in ITV's factual department. Since then he has worked across the industry on a broad range of programmes, from obs-doc to primetime entertainment. He joined Freeform as a PD on "Coast V Country" and is currently Series Producing Freeform's newest commission for Channel 4.
Tom started his tv career in 2007 and earned his spurs in ITV's factual department. Since then he has worked across the industry on a broad range of programmes, from obs-doc to primetime entertainment. He joined Freeform as a PD on "Coast V Country" and is currently Series Producing Freeform's newest commission for Channel 4.
Tom Dearden
Series Producer
After years on the road producing and directing shows like "Escape to the Country", "Bargain Loving Brits in the Sun" and "A Place in the Sun" Lydia has now put away the suitcase and joined the A Place in the Sun editorial team as the deputy series producer overseeing multiple teams on location.
After years on the road producing and directing shows like "Escape to the Country", "Bargain Loving Brits in the Sun" and "A Place in the Sun" Lydia has now put away the suitcase and joined the A Place in the Sun editorial team as the deputy series producer overseeing multiple teams on location.
Lydia Bradley
Deputy Series Producer
Cutting his teeth creating quiz shows for ITV and BBC, Mike has since been at the heart of multiple commissions across the fact-ent spectrum. Working in both production and development over the years, he enjoys nothing more than creating cutting edge taster tapes. Since starting Freeform he has helped win one Channel 4 commission and WILL be adding to that in 2019. Right, Mike?
Cutting his teeth creating quiz shows for ITV and BBC, Mike has since been at the heart of multiple commissions across the fact-ent spectrum. Working in both production and development over the years, he enjoys nothing more than creating cutting edge taster tapes. Since starting Freeform he has helped win one Channel 4 commission and WILL be adding to that in 2019. Right, Mike?
Mike Khiavi
Associate Development Producer

Our Team of Freelancers

Amy Pearson
Casting researcher
Andrew Webber
Editor
Darren Richardson
Editor
David Hines
Editor
Emily Cohen
Researcher
Faris Hassen
Casting Researcher
Gemma O'Neil
Edit Producer
Hafiza Musammad
Production Secretary
Izzy Boardman
Researcher
Jess Hewson
Casting Researcher
Lauren Kane
Production Coordinator
Monica Grimaldi
Editor
Natasha Clegg
Researcher
Xanthe Apostolos
Senior Production Coordinator